Ever feel like some companies are trying to pull the wool over your eyes when it comes to claims of "greenness" for their product? At greenwashingindex.com users can submit and rate ads on a greenwashing scale of one to five, with five being the top measure, and greenwash sin indicator. There you'll find ads for mainstream products like Seventh Generation diapers, Starbucks coffee, the Ford Escape Hybrid and tons more. Our favorite: (of course!) Fiji bottled water with a rating 4.49 (uh huh).
Friday, September 5, 2008
Coming Clean with Green
Ever feel like some companies are trying to pull the wool over your eyes when it comes to claims of "greenness" for their product? At greenwashingindex.com users can submit and rate ads on a greenwashing scale of one to five, with five being the top measure, and greenwash sin indicator. There you'll find ads for mainstream products like Seventh Generation diapers, Starbucks coffee, the Ford Escape Hybrid and tons more. Our favorite: (of course!) Fiji bottled water with a rating 4.49 (uh huh).
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