Some have embraced ethical shopping (or lack thereof if you're truly embracing a minimalist lifestyle) out of deep personal conviction, others because "green is the new black" - a cool fad to go along with, and still others a little bit of both, going along with the fad and along the way developping a new awareness of the impact of their decisions on our planet earth.
Whatever the motivations though, our shrinking economy is sure to present a few spending dilemmas to many. Faced with an ever-stretching family budget, how do you decide whether to keep splurging on fair trade, organic coffee or revert back to your more moderately-priced, generic old standby? How do you justify spending $12 a bottle for environmentally friendly laundry detergent when you can get twice the amount of a popular brand for half the price at Costco? What about that 100-mile Christmas turkey which will certainly cost more than your average Butterball?
So, are more or less of your dollars going towards green purchases? Or, has nothing changed?


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